Blog / Field notes

Practical branding for local businesses.

Straightforward advice on getting found on Google, looking the part and standing out online.

5 signs your business has outgrown its logo

Your logo was made for the business you were. Here are five signs it no longer fits the business you are, and what a smart refresh looks like.

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How to get more Google reviews (without being pushy)

Simple, policy-friendly ways to get more Google reviews from happy customers: direct links, QR codes, good timing and what to avoid.

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Is your Google Business Profile costing you customers? A 10-minute checklist

A quick checklist to spot the Google Business Profile mistakes that send customers to competitors, and how to fix them.

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